Craft Brewery Branding & Packaging System

SOUTH RENO FERMENTORY

Visual Identity & Packaging for South Reno Fermentory

Logo Design

Brand Illustration

Can Design

Merch & Apparel

Project Overview

South Reno Fermentory, a friend’s craft brewery, needed a brand identity that felt bold, wild, and true to the spirit of their beers. I created a complete visual system built around expressive mascot illustrations and a gritty design style that stood out on shelves and felt instantly recognizable.

From can art to merch and taproom materials, every piece was crafted to show off the brewery’s untamed personality and connection to the high desert.

Key Features

Custom illustrated character set: The Feral Crew — each tied to a flagship beer
Brand identity with a rugged, energetic aesthetic built for screen printing and packaging
Multi-flavor can design system with variant artwork and bold labeling
Branded merchandise and apparel, including shirts and hats
Social media graphics to support beer drops and events

Challenge

The goal was to build a brand that would stand out in a crowded craft beer scene. Something with personality and edge but still cohesive and easy to recognize. The visuals needed to work across cans, apparel, stickers, signage, and digital platforms without losing the brand’s raw, unfiltered feel.

Solution

I designed the identity around The Feral Crew, a group of illustrated mascots that capture the spirit of each flagship beer. The illustrations were meant to feel a little wild and unpredictable, helping the brewery connect with fans on a personal level.

Every detail, from typography to layout, was planned with screen printing and merchandising in mind. The color palette uses high contrast and earthy tones to create a look that feels both grounded and a little rebellious.