Logo, Branding & Local Advertising System

DONE RITE POOL CARE

E-commerce Mobile App for Shop Sphere

Logo Design

Brand Guidelines

Apparel & Signage

Socail Media Ads

Project Overview

Done Rite Pool Care, a Michigan-based pool cleaning company, needed a bold and approachable brand identity that felt both trustworthy and modern. I was brought in to create a full visual system — from logo design to promotional ads and signage — that would help the business stand out in a saturated service market.

The goal: create something that looks professional, reads instantly at a glance, and leaves a strong impression on everything from yard signs to Instagram posts.

Key Features

  • Clean, high-contrast logo system with water-inspired iconography

  • Branded apparel (hats, shirts) for team uniformity and local brand recognition

  • Yard signage and service vehicle branding for maximum curbside visibility

  • Print and social media ad templates for seasonal promos and awareness campaigns

  • Style direction that balances trust, cleanliness, and approachability

Challenge

Done Rite Pool Care was a new business entering a competitive local market. They needed to look established from day one — polished but not overly corporate, clean without feeling sterile, and easy to remember at a glance.

The visual identity had to work across real-world applications like shirts, signage, and vehicles — all while being versatile enough for social content and digital use.

Solution

I developed a bold, readable logo featuring a stylized water droplet and confident custom type. The design scales cleanly across formats and reinforces the company’s attention to clarity and detail.

Apparel and signage were built around high-contrast, easy-to-spot visuals designed to catch attention on residential streets. Social ad templates were crafted with simple messaging and bright accents to drive clicks and promote seasonal deals.