Logo, Branding & Local Advertising System
DONE RITE POOL CARE
Visual Identity & Marketing System for Done Rite Pool Care
Logo Design
Brand Guidelines
Apparel & Signage
Socail Media Ads
Project Overview
Done Rite Pool Care, a Florida-based pool cleaning company, needed a bold and approachable brand identity that felt both trustworthy and modern. I was brought in to develop a full visual system from logo design to promotional materials and signage to help the business stand out in a crowded service market.
The goal was to create something professional, easy to recognize at a glance, and memorable across everything from yard signs to social media posts.
Key Features
Clean, high-contrast logo system with water-inspired iconography
Branded apparel (hats, shirts) for team uniformity and local brand recognition
Yard signage and service vehicle branding for maximum curbside visibility
Print and social media ad templates for seasonal promos and awareness campaigns
Style direction that balances trust, cleanliness, and approachability
Challenge
Done Rite Pool Care was a new business stepping into a competitive local market. They needed to look established right from the start: polished but not overly corporate, clean without feeling sterile, and easy to recognize at a glance.
The brand also had to work across real-world applications like uniforms, vehicle graphics, signage, and digital platforms without losing impact or clarity.
Solution
I created a bold, easy-to-read logo with a stylized water droplet and confident custom lettering. The design scales smoothly across formats and reinforces the company’s focus on professionalism and attention to detail.
For apparel and signage, I used high-contrast colors and simple layouts that stand out on neighborhood streets. Social media templates were designed with bright accents and clear calls to action to help drive engagement and promote seasonal services.
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