Logo, Branding & Local Advertising System
DONE RITE POOL CARE
E-commerce Mobile App for Shop Sphere
Logo Design
Brand Guidelines
Apparel & Signage
Socail Media Ads
Project Overview
Done Rite Pool Care, a Michigan-based pool cleaning company, needed a bold and approachable brand identity that felt both trustworthy and modern. I was brought in to create a full visual system — from logo design to promotional ads and signage — that would help the business stand out in a saturated service market.
The goal: create something that looks professional, reads instantly at a glance, and leaves a strong impression on everything from yard signs to Instagram posts.
Key Features
Clean, high-contrast logo system with water-inspired iconography
Branded apparel (hats, shirts) for team uniformity and local brand recognition
Yard signage and service vehicle branding for maximum curbside visibility
Print and social media ad templates for seasonal promos and awareness campaigns
Style direction that balances trust, cleanliness, and approachability
Challenge
Done Rite Pool Care was a new business entering a competitive local market. They needed to look established from day one — polished but not overly corporate, clean without feeling sterile, and easy to remember at a glance.
The visual identity had to work across real-world applications like shirts, signage, and vehicles — all while being versatile enough for social content and digital use.
Solution
I developed a bold, readable logo featuring a stylized water droplet and confident custom type. The design scales cleanly across formats and reinforces the company’s attention to clarity and detail.
Apparel and signage were built around high-contrast, easy-to-spot visuals designed to catch attention on residential streets. Social ad templates were crafted with simple messaging and bright accents to drive clicks and promote seasonal deals.
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