Branding & Marketing Suite
SIERRA PREMIER PROPERTY
Visual Identity & Marketing System for Sierra Premier Property
Brand Identity
Print Design
Signage Design
Social Media Marketing
Advertising
Project Overview
Sierra Premier Property, a new property management company based in the Sierra Nevada region, needed a clean, modern brand identity to stand out in a competitive market. Their goal was to communicate professionalism, approachability, and a strong sense of place rooted in mountain living.
I was brought on to design a visuals from logo and signage to branded apparel and digital content that would establish a cohesive, recognizable brand and support the company’s launch and growth.
Key Features
Logo system inspired by mountain ridgelines and clean geometric symmetry
Branded real estate signage optimized for visibility and print clarity
Coordinated apparel and promo materials for professional brand presence
Versatile social media ad templates to support property listings and campaigns
Scalable design system ready for both digital and print needs
Challenge
As a new property management company in a crowded local market, Sierra Premier Property needed to quickly build trust and stand out. They wanted a brand that looked polished and professional but still felt approachable and connected to the area. The identity had to work consistently across yard signs, social media, print materials, and more without losing clarity or impact.
Solution
I created a clean, modern logo that paired simple typography with a subtle mountain theme to represent stability and a strong sense of place. From there, I developed a full set of branding tools, including signage, business cards, apparel, and digital ads. The color palette was inspired by the Sierra landscape, blending earthy tones with crisp contrast to keep everything clear and recognizable.
Everything was designed to be easy to use and consistent across platforms, giving the client a reliable foundation to launch their business, promote their services, and build lasting connections with their customers.
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