Craft Brewery Brand Concept

MOUNTAIN BREW HIDEAWAY

Digital Magazine Redesign for Modern Reads

Logo Design

Packaging Concepts

Project Overview

Mountain Brew Hideaway is a self-initiated branding concept built around the idea of a small-batch brewery tucked deep in the mountains. The goal was to explore brand storytelling through visuals—capturing a sense of rugged adventure, warmth, and handcrafted charm.

The identity features bold type, rustic illustration elements, and a flexible layout system that works across cans, signage, and merchandise—designed to resonate with explorers, campers, and weekend wanderers alike.

Key Features

  • Custom logo blending rustic character with strong readability

  • Visual theme inspired by remote cabins, trail maps, and nature escapes

  • Packaging mockups for cans, taproom materials, and wearable merch

  • Focus on flexibility across print and digital brand extensions

Challenge

The brand had to feel both approachable and adventurous—striking a balance between nature-inspired calm and the bold personality of a craft beer label. Every element needed to tell a story and evoke a sense of place.

Solution

I leaned into earthy tones, hand-drawn textures, and layered type to build a brand that feels lived-in yet fresh. From the logo to the merch, everything supports the idea of escaping the noise and finding your own mountain hideaway—one pour at a time.