Craft Brewery Brand Concept
MOUNTAIN BREW HIDEAWAY
Digital Magazine Redesign for Modern Reads
Logo Design
Packaging Concepts
Project Overview
Mountain Brew Hideaway is a self-initiated branding concept built around the idea of a small-batch brewery tucked deep in the mountains. The goal was to explore brand storytelling through visuals that capture a sense of rugged adventure, warmth, and handcrafted charm.
The identity features bold type, rustic illustration elements, and a flexible layout system that works across cans, signage, and merchandise. It was designed to resonate with explorers, campers, and weekend wanderers alike.
Key Features
Custom logo blending rustic character with strong readability
Visual theme inspired by remote cabins, trail maps, and nature escapes
Packaging mockups for cans, taproom materials, and wearable merch
Focus on flexibility across print and digital brand extensions
Challenge
The brand needed to feel both approachable and adventurous. It had to strike a balance between nature-inspired calm and the bold personality of a craft beer label. Every element needed to tell a story and create a sense of place.
Solution
I used earthy tones, hand-drawn textures, and layered type to build a brand that feels lived-in yet fresh. From the logo to the merchandise, everything supports the idea of escaping the noise and finding your own mountain hideaway, one pour at a time.
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