CASINO CREATIVE DIRECTION & MULTIMEDIA DESIGN

Bonanza Casino

Visual Design & Content Creation for Bonanza Casino

Print Design

Digital Signage

Video & Motion Graphics

Social Media Content

CAMPAIGN BRANDING

Job Overview

As the sole in-house designer and content creator at Bonanza Casino, I oversee the full visual ecosystem — from concept to final production — across all departments. This includes print design, digital signage, motion graphics, and social media content that align with the casino’s lively, community-driven atmosphere.

My role focuses on unifying the casino’s visual presence through cohesive brand storytelling, clear communication, and engaging creative that connects with both locals and visitors. From marquee videos to restaurant menus and promotional campaigns, every project is crafted to elevate the Bonanza experience while maintaining its authentic, approachable charm.

Key Features

Led all creative direction and production for casino-wide design initiatives
Developed cohesive branding across print, digital, and environmental signage
Designed motion graphics and video campaigns for marquee and social media
Produced advertising materials for events, promotions, and restaurant marketing
Implemented efficient file systems and templates to streamline content updates
Collaborated with marketing, events, and food & beverage teams to maintain consistent messaging

Creative Highlights

A selection of visuals that capture the energy, color, and community spirit of Bonanza Casino. These projects highlight the consistent visual framework I developed to strengthen the brand’s identity across print, digital, and video platforms

Challenge

The casino needed a unified creative direction that could tie together its many visual touchpoints — from large outdoor billboards and restaurant menus to digital signage, marquee motion graphics, and social media campaigns. Each department had its own design needs, but the brand lacked a consistent visual language and workflow to keep everything cohesive.

The challenge was to modernize the casino’s visual identity without losing the approachable, community-driven personality that has made Bonanza a Reno staple for decades.

Solution

As the sole designer and content creator, I developed a streamlined creative system that brought structure, clarity, and brand consistency to all visual outputs. Every campaign — from print ads to animated marquees — was built with scalability and cohesion in mind.

I refreshed existing brand elements, introduced new typography and visual hierarchies for clarity, and built templates to unify the casino’s messaging across departments. The result was a flexible, modern design system that not only strengthened the casino’s visual presence but also improved production speed and collaboration across the marketing team.

Results

Since implementing the new design system, Bonanza Casino’s marketing and event materials have become more visually cohesive, professional, and efficient to produce. Campaigns now share a consistent tone and recognizable brand presence across print, digital, and video platforms.

The updated workflows and templates have reduced turnaround times, allowing the marketing team to launch promotions faster and maintain a steady stream of engaging, on-brand content. The refreshed creative direction has helped strengthen the casino’s identity — ensuring every piece of design, from marquee graphics to table tent cards, feels distinctly Bonanza.

As the creative lead, I continue to evolve the casino’s visual storytelling through new seasonal campaigns, motion graphics, and brand initiatives that keep the Bonanza experience fresh and relevant.