Visual Identity & Branding System
BIG FISH LAWN CARE
Reeling in a Bold Look for a Local Lawn Care Startup
Logo Design
business apparel
Website Design
Project Overview
Big Fish Lawn Care was a new landscaping business looking to make a splash with a bold, approachable brand identity. I was brought in to design a logo and visual system that would stand out on everything from trucks to t-shirts. The goal was to create something clean, memorable, and easy to read at a glance.
Inspired by the name’s playful tone, I built a graphic identity that blended friendly professionalism with a strong local presence.
Key Features
A bold logomark featuring a stylized lawn-inspired accents
Vibrant, recognizable color palette ideal for sunny outdoor settings
Easy-to-read typography optimized for uniforms, yard signs, and vehicle wraps
Brand system built for flexibility across print and digital use
Challenge
The goal was to create a brand that looked confident and professional without feeling stiff or overly corporate. It needed to appeal to residential customers looking for reliable, personable service while still feeling distinct and modern.
Solution
I developed a playful, high-impact logo that gives the brand instant personality, supported by a clear visual system that works across every touchpoint, from social media posts to freshly wrapped service trucks. The end result is a lawn care brand that customers can remember and trust.
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