Visual Identity & Branding System
BIG FISH LAWN CARE
Reeling in a Bold Look for a Local Lawn Care Startup
Logo Design
business apparel
Website Design
Project Overview
Big Fish Lawn Care was a new landscaping business looking to make a splash with a bold, approachable brand identity. I was brought in to design a logo and visual system that would stand out on everything from trucks to t-shirts—something clean, memorable, and easy to read at a glance.
Inspired by the name’s playful tone, I built a graphic identity that blended friendly professionalism with a strong local presence.
Key Features
A bold logomark featuring a stylized lawn-inspired accents
Vibrant, recognizable color palette ideal for sunny outdoor settings
Easy-to-read typography optimized for uniforms, yard signs, and vehicle wraps
Brand system built for flexibility across print and digital use
Challenge
The goal was to create a brand that looked confident and professional, without feeling stiff or overly corporate. It needed to appeal to residential customers looking for reliable, personable service—while still being distinct and modern.
Solution
I developed a playful, high-impact logo that gives the brand instant personality, supported by a strong visual language that works across every touchpoint—from social media posts to freshly wrapped service trucks. The end result? A lawn care brand that customers can remember and trust.
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