Branding & Identity Concept

HOPPING HORTICULTURE

A Playful Visual System for a Whimsical, Garden-Centric Brand

Logo Design

Typography

Print-Ready Vector Artwork

Project Overview

As part of an in-house branding exercise, I created a full visual identity for Hopping Horticulture—a fictional garden-focused brand with an Australian twist. The goal was to design a cheerful, budget-conscious identity that could work across everything from seed packets to market signage.

Built around the image of a bounding kangaroo and a bold, upbeat wordmark, the identity is lighthearted, memorable, and highly adaptable.

Key Features

One-color logo ideal for cost-effective printing
Custom kangaroo icon that adds personality and motion
Rounded, friendly typography to match the brand’s playful tone
Vector-based assets built for scalability and merchandising
A style that stands out without relying on complex design elements

Challenge

The concept needed to balance charm and clarity—something that would resonate with casual gardeners, families, and local shoppers while remaining print-friendly and professional.

Solution

I went with a simplified character mark that delivers high personality with minimal visual complexity. Paired with clean typography and a no-fuss layout, the brand becomes easy to produce and fun to interact with—perfect for labels, signage, or community-driven campaigns.