Branding & Identity Concept

HOPPING HORTICULTURE

A Playful Visual System for a Whimsical, Garden-Centric Brand

Logo Design

Typography

Print-Ready Vector Artwork

Project Overview

As part of an in-house branding exercise, I created a full visual identity for Hopping Horticulture, a fictional garden-focused brand with an Australian twist. The goal was to design a cheerful, budget-friendly identity that could work across everything from seed packets to market signage.

Built around a bounding kangaroo illustration and a bold, upbeat wordmark, the identity is lighthearted, memorable, and easy to adapt.

Key Features

One-color logo ideal for cost-effective printing
Custom kangaroo icon that adds personality and motion
Rounded, friendly typography to match the brand’s playful tone
Vector-based assets built for scalability and merchandising
A style that stands out without relying on complex design elements

Challenge

The concept needed to balance charm and clarity. It had to feel welcoming to casual gardeners, families, and local shoppers while still looking professional and easy to print across different materials.

Solution

I designed a simple character mark that feels full of personality without being visually complicated. Paired with clean typography and a straightforward layout, the brand is easy to produce and fun to use. It works well on labels, signage, and community-focused promotions.